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Three new sponsors for Sanford Premier Center announced

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SIOUX FALLS, SD (KELO-AM) The City of Sioux Falls and SMG have reached agreements with three companies to be official marketing partners of the new Denny Sanford PREMIER Center.

POET will become the exclusive marketing partner in the biorefining category. The agreement includes a significant presence of their brand in the form of permanent signage in the seating bowl. The sponsorship agreement is for ten years and has a total package value of more than $312,000.

Avera McKennan Hospital & University Health Center will become an official marketing partner in the health care category. The agreement includes significant presence of their brand via numerous electronic assets within the new arena, as well as on the exterior LED video board. The sponsorship agreement is for three years and has a total package value of $102,000.

Johnson, Heidepriem & Abdallah, L.L.P. will become an official marketing partner in the law firm category. The agreement includes a significant presence of their brand in the form of permanent signage in the main concourse. The sponsorship agreement is for seven years and has a total package value of $72,500.

Sponsorships at the Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena will deliver quality exposure to hundreds of thousands of people annually and on a year-round basis. Sponsorship revenue, along with revenue from premium seating sales, will help fund operations in the three facilities. This announcement brings a total of 13 sponsors in three categories to be announced:

Title SponsorsFirst PREMIER Bank/PREMIER BankcardSanford Health

Signature PartnersBeal Distributing, Inc.Dakota Beverage Company, Inc.The Gas Stop HolidayKELOLAND TelevisionMidcontinent CommunicationsPepsiCo Foodservice

Marketing PartnersAvera McKennan Hospital & University Health CenterJohnson, Heidepriem & Abdallah, L.L.P.McNally’s Irish PubPapa John’s PizzaPOET

For more information regarding sponsorship opportunities, please contact Ryan Querry with Legends Global Sales at 605-367-4102.   

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