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South Dakota Obamacare signups disappointing

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A man looks over the Affordable Care Act (commonly known as Obamacare) signup page on the HealthCare.gov website in New York in this October
A man looks over the Affordable Care Act (commonly known as Obamacare) signup page on the HealthCare.gov website in New York in this October
Lisa Carlson` (Download MP3)

Sioux Falls, SD (KELO-AM) Sanford Health Plans' Lisa Carlson thinks that one reason Obamacare signups in South Dakota were below expectations is because the Feds did not have a big media blitz here as they did in other states.

Just over 13,000 South Dakotans enrolled in health plans through the online marketplace, well below the 19,000 projected by the government.

Carlson says the Administraton did not invest in a big media blitz in part because South Dakota is a red state. She says, for example, when she was on vacation in Florida, she saw advertising featuring famous people encouraging signups. 

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