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Tesco to launch own-brand smartphone this year

A store sign is seen outside a Tesco supermarket in London April 15, 2014. REUTERS/Luke MacGregor
A store sign is seen outside a Tesco supermarket in London April 15, 2014. REUTERS/Luke MacGregor

LONDON (Reuters) - Tesco, Britain's biggest retailer, will launch its first own-brand smartphone by the end of the year, building on the success of the Hudl tablet it launched last year, it said on Tuesday.

A spokesman for the firm said the Tesco smartphone would run on Google's Android software and would be pre-installed with Tesco services.

Tesco has sold over 500,000 Hudl tablets and plans to launch a second version later this year.

Last month the firm's chief executive Philip Clarke vowed to win back shoppers with millions of pounds of price cuts after posting a second year of falling profits.

(Reporting by James Davey; editing by Kate Holton)

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