SIOUX FALLS, S.D. (Hy-vee.com) — Hy-Vee says all their stores host a free buffet-style breakfast for veterans and active-duty military members on Veterans Day, November 11th, beginning at 6 a.m.
Now through Nov. 13, Hy-Vee holds its “Homefront Round Up” where the company teams up with customers and supplier partners to raise money to support veteran organizations.
They encourage customers to round up their purchases to the nearest dollar at all Hy-Vee and Dollar Fresh Market stores.
Hy-Vee then will match all customer donations up to $100,000, and Coca-Cola will provide an additional match up to $50,000, with all proceeds benefiting Hope for the Warriors, Operation First Response, American Red Cross and the Puppy Jake Foundation.
Veterans and active-duty military will receive 15% off their grocery purchase on Veterans Day when they shop at any Hy-Vee or Dollar Fresh Market store, or via Hy-Vee Aisles Online using promo code HOMEFRONT15.


